“Courage, the best has passed,”goesone of the great Ennio Flaiano's most famous aphorisms. Perhaps we should resign ourselves too and admit that our dolce vita is now dead, irrecoverable. Perhaps Pier Paolo Pasolini was right when he said in the second half of the 1950s: “We are at the origins of what will probably be the worst era in human history, the era of industrial alienation.” If we think back to the last year our life, it is difficult to remain indifferent to Pasolini's prophecy and anxiety rises inside us. By isolating us, making us sick, killing our loved ones, the pandemic has tested our psyche and our economy. Is this really our historic moment? Are we, seventy years later, creatures condemned to live the worst era in human history? Is the era of industrial alienation really our era? My answer is that it depends on us. I am deeply convinced that in life there is always the possibility to choose. What is often lacking is the courage to make choices. The courage to change Because some choices are tough, they involve sacrifices that we are not willing to bear. This is our era: the era of choice. It is time to decide what we want to do with our lives and the shred of the world we have left.